If you are a member of the World of Hyatt hotel loyalty programme, you will have had an email last week outlining some changes to the scheme for 2024.
The changes are a little complicated so I thought I’d run through them today.
The good news is that the changes are broadly positive and there is no devaluation at all. How often do I get to write that?
You can see details of the changes on the Hyatt website here.
The changes can be summed up like this: the ‘Guest of Honor’ benefit will no longer be a top-tier Globalist benefit but will be available to all members as a ‘Milestone Reward’, starting at 40 nights, will be transferable and will now be usable on cash stays.
What is ‘Guest of Honor’?
At present, ‘Guest of Honor’ is a perk which is exclusively for top-tier (60 nights per year) Globalist members.
It allows a Globalist to use their World of Hyatt points to make a booking for anyone they choose. The person who stays is treated as if they were a Globalist themselves – free breakfast, club access, upgrade to the best available room, free parking, guaranteed 4pm check-out etc.
Since Hyatt points can be transferred freely between members, albeit via a paper form, a non-Globalist who knew a Globalist could benefit from Globalist perks on their own redemptions. You could transfer points to the Globalist who would then make your booking.
What is changing from 2024?
‘Guest of Honor’ is no longer a Globalist perk
Instead, you can earn ‘Guest of Honor’ certificates as Milestone Rewards:
- you can earn one Guest of Honor voucher at 40 elite nights or 65,000 base points
- you can earn two Guest of Honor vouchers at 60 elite nights or 100,000 base points
- you can earn one Guest of Honor voucher at each of 70, 80, 90, 110, 120, 130 and 140 elite nights
This is good news for anyone who does 40 nights per year but doesn’t reach the 60 nights required for Globalist. It is bad news for Globalists who made huge numbers of ‘Guest of Honor’ redemptions as there is now a cap, based on how many certificates you choose as Milestone Rewards.
Certificates will be valid for the current year plus an additional 14 months. If you currently have Globalist status you will receive five Guest of Honor certificates as a one-off gift at the end of 2023, valid to February 2025.
My reading of the T&C is that even Globalists who are being downgraded in February 2024 will receive these five certificates. This will allow the ex-Globalist to effectively make themselves Globalist again on five stays in 2024 or early 2025.
You can pretend to be Globalist even when you’re not
From January you can apply a ‘Guest of Honor’ certificate to yourself. You would do this if you had earned one as a Milestone Reward for completing 40 nights, which isn’t enough to make you Globalist. Despite this, you could still get Globalist benefits on your next stay.
You can transfer ‘Guest of Honor’ certificates to others
In fact, from January 2024 you can transfer ALL Hyatt certificates, such as Suite Upgrade Award vouchers, to other members via hyatt.com.
If you have a friend who wants to get Globalist benefits on a stay, you can simply send them a ‘Guest of Honor’ certificate online and they can handle all the paperwork themselves.
‘Guest of Honor’ now works on cash stays as well as rewards
This is a big change. You don’t need to be making a redemption to give someone ‘Guest of Honor’ benefits. It’s useful if you want to treat a friend who is planning a cash stay at a Hyatt hotel but doesn’t have any World of Hyatt points.
You will be rewarded for letting your friends use your ‘Guest of Honor’ certificates
Here’s an interesting one. When someone else uses one of your ‘Guest of Honor’ certificates, you will receive one elite night credit per STAY (note stay, not night). The person who actually stays will receive their points and elite night credit as usual.
This means that it is in your best interests to ensure that your certificates are used. Oddly, we may find the HfP forum full of Globalists who are desperate to find people who want a suite upgrade, free breakfast and a 4pm check-out on their next stay, because they want the elite credit towards requalification!
‘Guest of Honor’ stays will be bookable online
One block to making a ‘Guest of Honor’ reservation at the moment is the need to do it over the phone. This will change in early 2024.
How will Milestone Rewards look in 2024?
Here is a summary of how Hyatt’s Milestone Rewards will look in 2024 (click to enlarge):
As well as adding ‘Guest of Honor’ options from 40 nights, you will see other changes:
- additional options are available from 20 nights, including a ‘double points on your next stay’ award valid at the ‘limited service’ brands
- rewards can be earned up to 150 nights per year – although given Hyatt’s small footprint, the number of people doing 150 nights per year must be tiny
- if you do get to 150 nights you can select a new ‘Ultimate Free Night’ award, valid at any Hyatt property
As I mentioned above, you will be able to gift these Milestone Rewards online. This means that some the options which previously had little value, such as club lounge access (which a Globalist would get anyway) can be shared with others.
Conclusion
This is an impressive set of changes by Hyatt which, taken together, will genuinely benefit those doing enough nights to trigger Milestone Rewards.
Some may have gone too far. Are we going to see a lot of backdoor selling of Suite Upgrade Awards, now they can be electronically transferred? After all, they have a LOT of value – you are upgraded to a suite at the time of booking, and one certificate covers up to seven consecutive nights.
We are also likely to see Globalist members desperate to give away their ‘Guest of Honor’ certificates in 2024, because each one used earns the giver one elite night credit. This is one fewer night that the giver needs to stay to retain status for the following year. For 2025+ this will be rarer as members could choose more valuable Milestone Rewards instead.
You can find out more about the changes on the Hyatt website here.